my creative partner lucy hay is an incredible copywriter and small business owner who started a side business with her sister called clutch glue — a brand new product that’s tackling all sorts of issues within the fashion sphere, from nip-slips to climate change.

since we started our partnership, i’ve also been helping her a bit by coming up with new and interesting ways to promote clutch, including a viral hijack of taylor swift’s concerts in sydney by offering wardrobe repairs for 25,000 stylishly-sequinned swifties.

and, most recently, creating this case study together.

what luce and her sister have created is pretty outstanding, and i’m glad to have played a part of crystallising its awesomeness.