bundaberg rum is the most loved alcohol brand in australia's heartland. and australia's heartland is home to some wild folks. the kind most wouldn't trust to plan the biggest day of their lives.

so, we asked them to do just that. launching a campaign where one lucky couple would get a free wedding. all they had to do was let 400,000 fans of bundy rum on social media plan it. the campaign received widespread media coverage and was even followed up with live-tv crosses to the couple the morning after. hangovers and all.

and the wedding itself turned out precisely how you'd think it would.